Y/N: “I want to go create a b2b/enterprise startup where folks pay $2k/month or more. How do I get started?”
Me: I’ve helped dozens of founders get into YC, get funded, and land their first enterprise clients through my community
Here’s what I’ve learned in working with Christina, Sarah, Drodio, Ben, Rishi — all who’ve landed 5-6 figure paying customers for their B2B Enterprise, VC backed startups.
First thing to get clear on is, what is your end goal.
🔷 Is your end goal to create a company with the biggest market? (eg: 1B ARR)
🔷 Is your end goal to create a company in a market you’re passionate about? (eg: 1M ARR)
Do you value money or passion more? Get clear on this before you move forwards
This is for you if
This is not for you if
I’ve worked with tons of successful enterprise founders and everyone knows how important it is to talk to customers, sign contracts, and yet so many first time entrepreneurs don’t do that. The product people focus on product instead of doing sales/marketing. The technical people jump into coding their MVP instead of doing sales/marketing. The business people make pitch decks and talk to VCs instead of doing sales/marketing. Everyone’s trying to protect their baby from reality.
The result is, these founders don’t know if they are building something people will pay $2,000+/month for — until it’s too late.
Let’s get started.
Then pick the one with the most $$$$ to pursue
“Hey Sarah, I wanted to do a needfinding interview with you. My startup died. I'm pivoting and I need your help, would take max 30m. No worries if you are busy.”
Reach out to 30-50 founders, engineers, sales, sales, designers, etc. Kudos if they are in enterprise (willing to pay more!) 🙂
Get these rows filled out during the interview
Hey Bob, I was wondering if we can chat for 15. I was thinking about your sales problem, and was wondering if i can get your feedback on something. I wonder if this would help. No worries if you are busy
Sarah Nagy (7.5M Raised, Founders cafe member)
Now that you have a profitable idea you want to pursue, your goal is to find out if people were lying or are actually down to pay 🙂
Step 1. Present your sexy offer — Go back to the person you interview, and present the offer. See if they bite.
Step 2. Convert them on the call, or have them champion you to the buyer.
You can also use LOIs to close the deal (ATTACHED)
Step 3. PROFIT!!
Make sure you understand their specific problem.
Which looks like “I am trying to do X but I can’t because Y”
“I am trying to train my sales rep but I cannot because I have to spend 60 hours doing that”
Then you can say, “I can save you 60 hours, by training them ourselves :D”
If you actively listen to others, they will…
My therapist actively listens to me and I spill ALL THE TEA
I’m Maddie. I help founders get their first paying customers at founderscafe.io