
Let’s take a look at Sarah and Bob’s situation
Sarah tests 4 MVPs per month
Bob spends 1 Year building a “perfect app”
Who will get to PMF faster? Why?
How do we know success for MVP testing/building?
It’s finding out “Does this provide value?” as FAST as possible
Your goal: How can I use existing tools to deliver value prop?
Example situation
Define problem: Founders who don’t know each other want to co-work online with each other
Define value prop: Video call that founders can join anytime they want to co-work
Test tools: Using Zoom
Defined success: launch with 15 founders, 8 DAU after 2 weeks
If successful: start charging for membership
If it fails: Talk to founders to find out why. Pivot.
Other tools to deliver value prop
- Turn Figma into React - they fulfilled these requests manually / hired an offshore dev to test this. Once successful, they slowly automated it away.
- Doordash - people called their cell phone and they manually delivered food. They hired some drivers, then slowly made an app.
- Mentor Matching - Had people fill out a google form, matched people manually
- Uber - people called their cell phone for limousine service, then car service, then much later they created an app
- Automated Data Science Question and Answering -- hire a VA to answer all the questions and pretend they are the “AI”
- Automated Email follow up tool - Hire a VA to automatically do folllow-ups
- Zapier - Manually service clients yourself using a offshore dev
❌ Some Red Flags ❌
Build any app and spend more than 60 days building an MVP
✅ Instead:
- Test on existing solutions
- Use manual labor
- Brainstorm with others how you can deliver the value prop in one day
Time to add the Feature Creep
Before you add a feature, write down your success metric
That way if it doesn’t hit it, you can kill the feature and double down if successful

The Common Success Metrics
- Satisfaction (PMF score, NPS score)
- Weekly engagement
- Revenue/LTV
You decide based on your business what’s best!
Rooting for everyone’s success from founderscafe.io !!